Louis cheskino biography cause of death

Louis Cheskin was a scientific researcher, clinical psychologist, and important marketing innovator. He died of a heart attack at Stanford University Hospital on October 10, , at age He observed that people's perceptions of products and services were directly related to aesthetic design, and named this relationship sensation transference.

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About: Louis Cheskin. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself. Based on consumer feedback, Cheskin recommended changing the colour of 's Good Luck margarine from traditional white to yellow.

Furthermore, he changed the wrapper material from waxed paper to foil to represent a higher quality product. These simple recommendations dramatically improved the product's sales, and are still in use for many margarine and dairy products. Louis Cheskin fr Louis Cheskin en.