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The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears. It has established branches throughout the islands. Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. They began in the family kitchen, with their family as their first "customer.

The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake it.

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To date, Goldilocks has 18 stores in the United States, two in Canada Vancouver , and one each in other Asian locations such as Thailand, Singapore, and Hong Kong, all of which are frequented by Filipinos and local people alike. Since Goldilocks opened in Las Vegas, Nevada and San Diego, California in and respectively, they have become popular destinations for Filipinos craving for a taste of home.

The Bakeshop's main products include cakes, breads, sweets, and pastries. Some branches incorporate a Foodshop, offering Philippine cuisine, including beef, chicken, pork, seafood and vegetable dishes as well as their Thirst Quenchers, such as halo-halo, gulaman, fruit salad and sago.