Gianni versace designer biography projects pictures

His creations were always characterized by bright colors and eye-catching Pop Art patterns, combined with borrowings from Greek mythology and the Baroque. The exceptional designer not only brought jeans to the catwalk, but also founded the momentum of supermodels on the runway. Gianni decides to work as a freelance fashion designer after the trained architect began his design career in his mother's tailoring business and worked for the family business as a fabric buyer.

Versace starts working for Callaghan and the up-and-coming Genny brand, whose fame was due in no small part to him.

Gianni versace designs

In Gianni Versace finally set up his own company. His sister Donatella becomes his muse, and his brother Santo takes care of the finances. Versace achieves his international breakthrough as a fashion designer. The image of Medusa, which he used for many creations at the time and which would later be found in the company logo, also dates from this time.

The designer presents for the first time the "Oroton dress" — a light chainmail top, which since then has been considered one of the well-known symbols of sex, money and jet-set lifestyle of the eighties. In Versace became the first fashion designer ever to be allowed to exhibit creations at the Victoria and Albert Museum in London. The designs are essentially taken over by his sister Donatella.

Other second lines follow with Instante, Signature and Versace Jeans.