Wiki ricardo semler biography

Ricardo semler car accident

He wanted to play guitar in rock bands. However, when that avenue proved somewhat fruitless, he reluctantly joined the company. Soon, he was frustrated with the lack of influence he had with the old-style senior directors. The company was doing badly. Semco was involved with the shipping industry, which was in deep decline at that time.

Ricardo decided he would walk away, only for his father to surprise everyone by making him company president at the age of His early efforts in pushing the company into new growth areas were successful, but his approach was otherwise very traditional. Eventually, with worsening employee relations and his own health suffering from over-work, he had to re-evaluate how to move things forward.

Together they began to experiment. The first big issue to address was working hours. Employees were subjected daily to the standard required hours, and that meant spending a lot of time caught up in the chronic traffic jams of Sao Paulo.