Rhonda kallman – beerscribe

New Century, which is run by longtime beer industry player Rhonda Kallman , produces a beer called Moonshot, which has 69 milligrams of caffeine and weighs in at a modest 4 percent alcohol by volume. Compared to the Four Loko product, which has caffeine, taurine, and guarana, boasts 6 to 12 percent alcohol, and is often served in a The loss of one of the only two products New Century produces would be a definite body blow to a company that has experienced some very difficult times in its nine years of business.

The film Beer Wars chronicles a lot of the hardships her company has experienced.

Rhonda kallman – beerscribe: Longtime beer industry player Rhonda

The craft-brewed pilsner-style beer is sold in bars and restaurants in only three states. Kallman, a craft beer industry pioneer and co-founder of the Boston Beer Company, has years of experience selling and marketing premium beers in a responsible way. She introduced Moonshot in , after its formula was approved by the federal agency responsible for monitoring alcoholic beverage formulas.

Kallman has been ordered to reformulate Moonshot without caffeine or face a ban of its sales. She has been given 15 days to comply. Kallman said she expected that the result of the year-long FDA inquiry would result in the regulation of caffeinated beverages — not their prohibition. Moonshot Beer is a new twist on an established idea.

It is not marketed as an energy drink, stimulant or alcoholic alternative of any type.